Client: @NaturalDogCompany | Letter of Recommendation
Natural Dog Company manufactures holistic healing products for dogs. They are a direct-to-consumer company that ships worldwide and has wholesale partners around the globe. In addition to marketing and advertising design, I personally handled all of the social media content management, promotional posts, community growth & engagement, influencer partnerships and weekly advertising schedule with over 50+ feature account partners.
Engagement is the key to being successful on social media. If you are not connecting with your audience, you are not being exposed to potential new followers.
Seasonal and holiday-based promotions with coordinating graphics across social media cover photos, feed posts, email campaigns, and the website homepage.
Influencers and feature accounts can be an incredibly successful avenue for sales, brand exposure/awareness, and for gaining new followers.
Growth & Engagement
Engagement
Content & Posts
Contests
Skin Soother | Product Launch
Skin Soother is a broad range healing balm for all types of cuts, rashes, etc. To develop “buzz” over the new product launch, I started with a “Mystery Contest”. Since the product can treat “mystery rashes, boo-boos, etc”, this detective-themed contest was a perfect intro to this secret new product.
Contest Caption
Hello friends 👋
It seems we’ve got intel of a brand new Natural Dog product about to hit the market! While this information is still classified – we thought we’d enlist some of our furry detectives on the job…🐶🔎
⚠️ We are holding a MYSTERY CONTEST!⚠️
We’d love to see your best detective/investigator look. A “Sherlock-Dog”, if you will. A pup ready to solve the mystery and sniff out the competition.🔍
🎉PRIZE:
🌟Top three winners will get their very own debut in the launch of our new campaign as well as an additional shout out across all of our social media channels 😄
🌟You will also be one of the lucky few to get first dibs on our new product before anyone else + another product of your choice – FREE!🚩
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Tag two friends you think should enter the contest, too!
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Be sure to tag #NDCmystery and@Naturaldogcompany!
Contest winners will be announced Monday 8/17 | Best of luck to all you adorable Fluffstigators ❤🔍
Paw Soother | Healthy Paws Campaign | 2017-18
PawTection | Product Launch | 2014
The Pawtection Challenge | 2017
The Objective: PawTection is a preventative product, making it harder to show the impact of the product with “before & after” photos as we did with the other healing products. Through the “PawTection Challenge”, we could generate examples of how the product makes a difference while getting first-hand influencer reviews.
Video
Shampoo Bar Launch | 2018
Seasonal Campaigns & Promotions
Marketing campaigns were developed with matching graphics for the website homepage, social media profile cover photos, feed posts, and stories.
Partnerships
Wholesale | Affiliates | Influencers | Feature Accounts
Wholesale Partners
I helped to create any necessary marketing materials for the local and international vendors to utilize for trade shows and promotions. I also regularly promoted the wholesale program to help customers find local vendors and encouraged them to suggest these products to their local pet stores to help expand Natural Dog Company’s wholesale partnership network.
Affiliate Program
I helped to create, promote, expand, and manage the affiliate program. I supplied marketing assets (caption examples, product details, banner ads for websites, etc.) and provided support/troubleshooting assistance to the affiliate members. Over 5,000 affiliates helped to promote, sell, and create awareness for Natural Dog Company in exchange for sales commissions and exclusive discounts/swag.
